by Thinus Ferreira
The embattled South African public broadcaster is looking to possibly get rid of up to 180 staffers across its various sales divisions and served them with Section 189 notices on Tuesday, telling them they might be out of work by 15 October 2025.
If the SABC's latest retrenchment process continues, up to 180 sales staffers will have 28 November 2025 as their last working day.
Workers compensation has become the SABC's largest single expense on the balance sheet.
The SABC is looking at retrenching across multiple sections of its sprawling sales division - 180 employees in total.
The retrenchments will potentially be across the SABC's sales divisions of enterprise sales, corporate sales, government sales, SMME (Small, Medium, and Micro Enterprises), digital sales, sports sales, category management including RAP radio and product management), sales operations, Ad-venture sales, the sales intelligence division, as well as sales governance and the deals team.
The SABC's sales division has been underperforming for years.
The SABC told the BEMAWU trade union that the 180 sales division jobs it wants to get rid of is "part of a contemplated restructuring exercise aimed at addressing financial challenges and ensuring long-term sustainability".
According to the SABC's notice to BEMAWU, the sales division's underperformance has had a negative knock-on effect on the public broadcaster that is threatening its sustainability.
The broadcaster says it already considered alternative options like cost-cutting through various austerity measures, but now sees restructuring and possible retrenchments as necessary.
The last time the SABC went on a major jobs cut was in 2020 and 2021.
It saw hundreds of staffers leave the SABC and included the gutting of its publicity division for its television content that never recovered, although rivals from Netflix and MultiChoice to various pay-TV channels keep spending on using PR people.
According to the SABC, it wants to restructure its sales division "to optimise revenue generation and strengthen commercial capabilities" to position its SABC News and SABC Sports divisions as top content choices for advertisers, and to build better digital sales expertise, as well as growing regional commercial structures.
Notably, the SABC isn't planning on getting rid of people working in SABC TV Licence roles who are expected to remain unaffected by the retrenchment process.
The SABC's consultation process is set to start on 15 August and will be facilitated by the Commission for Conciliation, Mediation and Arbitration (CCMA) at the SABC Radio Park building in Auckland Park in Johannesburg, with the trade union that gets to nominate 4 representatives by 14 August.
UPDATE Thursday 14 August 2025 17:03:
The SABC issued a statement saying it has "noted several media reports regarding the development of its new sales operating model and would like to provide clarity".
"The SABC is not engaged in a process aimed at reducing headcount in the sales division. Instead, the SABC has initiated an organisational design review to ensure that the sales function is fit for purpose, both for the current market realities and for the future."
"The intent of this process is not to cut costs, but to realign roles, reorganise functions, and create efficiencies that better serve our mandate and commercial objectives."
"The final structure may result in the same number of roles or even an increase, depending on the outcome of the consultation process. All affected employees will have the opportunity to be considered for roles in the new structure."
"It is therefore misleading and irresponsible to report that the SABC's objective is to "get rid" of staff. Our focus remains on strengthening our sales function to better compete in the market and to safeguard the SABC's sustainability."
"We acknowledge and sincerely thank our sales teams for their continued commitment, resilience, and dedication in driving the SABC's commercial efforts. We appreciate their understanding and patience as we work through this process together."
UPDATE Friday 15 August 2025
The Communications Workers Union (CWU) in a statement says "The CWU is deeply outraged by the SABC's latest attempt to implement a Section 189 retrenchment process without complying with the basic legal requirements set out in the Labour Relations Act (LRA).
"We have become aware that the SABC on 12 August 2025 issued a Section 189A notice and directly invited only one union – BEMAWU – to the consultation process through written correspondence."
"CWU, a recognised and representative union at the SABC, was neither notified in writing nor invited to participate in the consultations as required by law."
"This is not only a blatant violation of Section 189 of the LRA, which compels the employer to consult with all recognised trade unions whose members may be affected, but also a deliberate act of exclusion aimed at undermining the voice of hundreds of workers represented by the CWU."
"The SABC's conduct demonstrates bad faith, disregard for fair labour practice, and a complete erosion of trust in the consultation process."
"This reckless behaviour jeopardises the livelihoods of workers and erodes the democratic values that the public broadcaster is meant to uphold."
The CWU says it calls on "The SABC board to immediately halt the current retrenchment process and remedy this legal and procedural breach" and for South Africa's minister of communications and digital technology to "urgently intervene to ensure that SABC complies with the law and respects the rights of all recognised unions".
"The workers of SABC deserve transparency, fairness, and respect – not backdoor deals and procedural ambushes."